Lauda Air, the second carrier after Austrian Airlines itself to establish a presence in Vienna, has a history of competition and cooperation with it.
Andreas Nikolaos "Nikki" Lauda, son of a paper manufacturer, devised a completely different path from his father when he won the first three world championships of Formula 1 at the age of 26, benefited from his reputation and invested a fortune in an airline bearing his name, Lauda Air Luftfahrt AG.
Obtaining an Alpair Vienna rental license of 5 million Austrian shillings in April 1979, he started the aircraft and taxi rental service in cooperation with Austrian Airlines with Fokker F.27 friendships.
But it soon became clear that he could not coexist with the present Austrian in such a small domestic market, and thus the F.27 was chartered to EgyptAir.
Upon entering into a partnership with the Greek financier Basili Varvarius, owner of the ITAS travel agency, after six years, he chartered two BAC-111-500s, two British twin aircraft not different from the size of SE.210 Caravelle and Douglas DC-9 in size, design, from Tarom Romanian Airlines, to increase its fleet capacity to 208 seats in the process and operate it on comprehensive trip services and information technology (IT) services to Greece and other European destinations.
However, the demand became very high, but soon exceeded capacity, and a larger 737-200, this time acquired by Transavia Holland, replaced one BAC-111. Later, both types were replaced by two higher-powered 737-300s, which were operated on a growing network of charter flights.
In May of 1986 Lauda Air applied to the Austrian Ministry of Transport to obtain a license to operate the scheduled international service for the first time. It was approved in November of the following year, marking the end of the Austrian airline's long-term monopoly, after which it was acquired by the Boeing 767-300ER, which was acquired by 235 passengers, comprising a business and economy cabin, and facilitated Long-haul flights between continents. The first, which occurred on May 7, 1988, consisted of one weekly frequency from Vienna to Hong Kong via Bangkok. It was later completed by the Vienna, Bangkok and Sydney sector.
Inextricably linked with the management of the airline that bears his name and often took the left seat from his plane as a pilot, he sought to distinguish between them and then attracted passengers with quality and presenting "Amadeus" instead of "simply" works, "a classroom; catering to his trips with food From the highly regarded DO & CO restaurant in downtown Vienna; it features triangular porcelain panels while serving on the plane; and playing everything with the motto "Service is our success."
But his signature style has been expressed in several other ways, including the high expectations of his employees, the school uniform that included red baseball caps and blue jeans he wore himself, a retired 38-year-old compulsory flight attendant, a plane named after movie stars, singers, artists, Such as Bob Marley, John Lennon, Louis Armstrong, Ray Charles, Elvis Presley, Janice Joplin, Greta Garbo, Gregory Peck, Pablo Picasso, and Ernest Hemingway. The first, which reflects his own passion, naturally bears the name "Enzo Ferrari".
Flamboyant, a charismatic, and racing champion who also won 26 GPs, was perhaps the Austrian equivalent of Richard Branson.
To meet the need to travel low-cost, long-distance and leisure-oriented, Lauda Air has grown rapidly. In 1985, for example, it carried 95,768 passengers and 2522 flight hours with 67 employees, while in the first ten months of 1987, it carried 236,730 passengers and embarked on 5,364 flying hours with 169 employees, an increase of 147 percent of travelers.
By 1990, its fleet consisted of five aircraft – three 737-700 passengers, and two 767-300 passengers – all operating on charter services to Europe, Africa, the Middle East and the Far East. Scheduled routes remained those between Vienna, Bangkok, Hong Kong and Sydney.
After obtaining the license for flights scheduled in Europe on August 23, 1990 – a right that so far only belongs to the Austrian airline – Lauda Aviation, the service between Vienna and London-Gatwick was opened with five weekly frequencies 737-300. But the growth attracted more than passengers. It also attracted other airlines.
Since Lufthansa sees its growing presence in the Austrian market and the road to reach Eastern Europe as profitable assets, it announced marketing cooperation with Lauda Air in July 1992, (which was initially conceived as an offensive move against aborted Austrian Airlines, KLM, SAS , And Swissair Alcazar Alliance), signing the agreement next January with a capital increase of 26.5 per cent, through the charter carrier Condor, shortly after, the two companies inaugurated the weekly quad flight service 767-300ER to Los Angeles. Lufthansa’s partner, who announced the arrangement, appeared on the Lauda plane.
Emerging Austrian Airlines, which is no longer just a shadow of Austrian Airlines, is now allied with a company much larger than itself, and the size of its first two-aircraft fleet has quadrupled in size, and now includes four narrow 737s and four 767 wide planes, operating between Munich , Miami and Los Angeles with Condor equipment.
Lauda has consciously realized competition from Austrian Airlines for common European airlines, which could have resulted in lower 737 load factors by ordering six Canadair CRJ-100 regional passenger planes of 50 passengers in October 1993 to operate them.
It was published in Barcelona, Madrid, Brussels, Geneva, Manchester and Stockholm, and marks the beginning of the summer schedule that took effect on March 27, 1994. Singapore, which replaced Bangkok in November of that year, was a "new bridge" between Vienna and Sydney / Melbourne, and service doubled Weekly 767. By autumn, it served 11 scheduled destinations and 42 charter destinations.
On March 26 of the following year, Lauda Air established a second European center, Milan Malpensa, in cooperation with Lufthansa, which now owns 39.7 percent of the emerging carrier, which has three of its six CRJ-100 aircraft there and operates them to Barcelona and Brussels Dublin, Manchester, Paris and Vienna. Canadair regional jets, plus an increasing number of 737 planes, have become the backbone of its European fleet.
Its statistics were barely embarrassing. In fact, it was carrying 1.5 million passengers in 1995, a large proportion of whom provided business class revenue, employing 1,200 people the following year.
However, it soon became apparent that European pending deregulation operations were unlikely to be lenient with the ten aircraft carriers unless they served very small and specific market outlets. Lauda Air has not managed to survive the competition against Austrian Airlines once before. Since both were operating medium- and long-range twin-engine aircraft from Vienna and providing great quality passenger service, cooperation between the two became inevitable.
Not surprisingly, it was partially completed in June of 1996, when Austrian Airlines and Lauda Aviation operated one-code flights to Nice, Milan and Rome with the regional airline for the first time.
However, on March 12, 1997, this order was expanded, when the Austrian Airlines Group of three airlines, consisting of Austrian Airlines itself, Lauda Air and Tyrolean Airlines, were formed, each operating in its own place, based on their experience, points He has strength and types of aircraft. The first, for example, remained the flag carrier in the medium and long-haul sectors, while Tyrolean served domestic and regional markets with turbine and pure jet aircraft. Laoda Air, although initially retaining its Asian and Australian flights, is now mainly focused on leisure-oriented rental destinations.
However, on September 24 of that year, it received a second wide-body aircraft, 777-200, which opened into service on the Vienna-Singapore-Sydney-Melbourne route the following month, replacing the venerable 767.
Two years later, all three Austrian airlines announced their intention to join the Star Star Alliance as a whole, and this became effective on March 26, 2000, as Nikki Lauda abandoned his role as CEO.
Being a cheaper arm within the Group of Three Airlines, Lauda has provided scheduled, mid-range, and charter flight service leisure routes with a fleet of four aircraft from 22 aircraft, maintaining its identity.
But in 2004, the first steps towards merging with the Austrian Airlines brand took place with the ratification of a joint contract for the Austrian-Lauda Air cockpit, and the OE-LAE became the first of four 767-300s to be repainted as Austrian Airlines, introducing a new interior color scheme and business class composition for 24 and 230 seats. Laoda Air itself has returned to a single-class, high-density aircraft carrier within the group, operating a narrow fleet of Boeing 737 and Airbus A-320s.
Throughout its history, it has operated five basic types of jet aircraft, including 12 CRJ-100s, which were eventually run or sold to Austrian Arrows, Tyrolean Airlines, Lufthansa CityLine and Air Littoral. Nearly all Boeing 737 versions flew, including the Transavia Holland single 737-200 in its early ascent, three 737-300, three 737-400, two 737 to 600 and two 737-700 , And seven 737-800s, often operate on certain frequencies to destinations such as London Heathrow alongside Austrian Airlines A-320-200s or A-321-100 / 200s at other times. He also flew two of the A-320s themselves.
Exclusively among its Boeing wide-body aircraft, the company has operated up to 11 767 to 300ER aircraft at one time or another, carrying records of OE-LAE, -LAS, -LAT, -LAU, -LAV and – LAW, -LAX, -LAY, -LAZ. Two also French mathematical records. OE-LAV was involved in an inexplicable reversible propulsion accident in Thailand in 1991, resulting in the loss of all 213 passengers and ten crew members on board.
Three 777-200ER were launched and OE-LPA, -LPB and -LPC were registered. These aircraft, along with six 767 aircraft, were eventually transported by the Austrian mother airlines in their own colors and replaced their long-range fleet of Airbus A-330 and A-340.
However, Lauda Air is no longer fully present in Austria, however it no longer exists on July 1, 2012.
Although Nikki Laoda himself appears to have disappeared from the airline scene with the same name carrier, the gap was short. By forming another low-cost, short to mid-range airline, among European airlines, Fly Niki, it was operating seven Embraer E-190s with up to 112 seats, and three Airbus A-319s with up to 150 seats. Subsidiary), and nine Airbus A-320-200 aircraft with 180 seats, carrying five million passengers that year to become the second largest operator in Vienna, again providing competition and downward pressure on the current Austrian Airlines.
All things do, in fact, start all over again.